Christopher Serna

De 4 grootste valkuilen bij het geven van een pitch Eén van mijn favoriete TV programma’s is Dragons’ Den, waarin ondernemers met een briljant idee, product of dienst dit mogen pitchen voor een viertal vermogende Dragons. Uiteraard in de hoop een investering voor hun bedrijf in de wacht te slepen. De opzet van de show …

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Internal communication – the basic need of every organization

Internal communication – the basic need of every organization Why are many organizations still struggling when it comes to internal communication? Why do managers and CEOs find it still such a difficult topic? And why do you so often hear: “I wish things would be communicated!” Is internal communication underestimated? I believe that many organizations …

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Customer Needs – Still A Grey Area For Business Owners

Customer Needs – Still A Grey Area For Business Owners Last week I spoke to a business owner about his company, with which he offers training programs to those who have a hard time passing their drivers’ license theory exam. He developed a training program by himself, accompanied by a well thought (business model. His …

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